The moment you’ve been waiting for is here…below is TeenNick’s official promo for Degrassi: Showdown, which will premiere on Monday, July 16th at 10PM EST. The 10pm broadcast time is a change from the assumed 9pm time they’ve followed for the past 2 summer blocks. We’re still waiting on word as to whether the 10pm time is for the premiere only, or for the entire summer block.
Anyway, this promo is titled “Bite Your Tongue.”
You can also download a version of the promo by clicking here.
One of the questions people keep asking me is how this promo stacks up to Shark In The Water and Steal Your Heart. The more I think about it, the more I don’t understand why we’re trying to compare any of these promos to each other. At this point I don’t have a preference. They all have their certain strengths. They’re so insanely different from each other, but for me they all manage to do exactly what they’re supposed to do: get me excited for the upcoming season. If this promo had been the first “summer promo” ever aired I’m sure people would’ve been saying it’s the greatest promo ever, and saying how no promo after it would ever compare. I know there are people disappointed with this promo, but at the same time the summer promo is the only time when either network will step outside the box and show any sort of creativity, which we’ll never get with the rigid network and episodic promos. I ride TeenNick’s ass pretty hard on a regular basis, but I have to get them props when it’s due…I really enjoyed this promo.
Bite Your Tongue’s promo excels from a technical aspect, in particular the use of slow motion to enhance the dramatic elements. That combined with the yearbook theme, whose irony lies in the glimpses of chaos tucked in between the superficial smiles of the Degrassi students’ faces, makes for an exciting look at Season 12.
This had no effect on me, but some fans were put off by the promo’s “lack of mystery.” In “Shark In The Water” and “Steal Your Heart” we turned to those promos to give us a hint of some of the upcoming season’s storylines, with little to no knowledge beforehand of what was to come. “Bite Your Tongue” does the exact same thing, but the problem is we already knew about everything that was touched on in the promo. We already knew about the hockey boys being involved and causing trouble. We already knew there would be homophobic turmoil. We already knew there would be Krew/Drianca drama. We already knew Eli and Becky may or may not butt heads. Olivia and Dylan posted clues about the promo that gave away Maya and Cam before the promo made its debut. That’s the Degrassi world we live in now…we know everything about everything before anything actually airs.
And as far as the characters missing from the promo, Degrassi fans tend to forget that the cast members have lives outside of Degrassi. Just because it doesn’t happen in the promo doesn’t mean it’s not happening at all or the characters are on the brink of being written off…there was no reference to EClare, do ya really think they’re gonna just up and forget about them in Season 12? Getting the cast members together at once though is probably a rarity:
not all the actors could be there on that particular day, but we got most of 'em!!!!—
Stephen Stohn (@stephenstohn) May 28, 2012